How to Succeed in Marine Retailing
Digital book $24.95 NOW $14.95

Veteran Ben H. Sherwood, walks you step-by-step through merchandising fundamentals that have been used successfully by 100’s of marine retailers. After reading his book you’ll thrive in marine retailing by:

Implementing strategies that work best for your business
Maximizing sales and profits in service, parts and accessories

Valuable information found includes:

•  Sales Techniques
•  Handling Difficult Customers
•  Improving Your Store’s Interior & Exteri
•  Merchandising & Signage
•  Pricing, Advertising & Sales Promotion
•  Selling Accessories
•  Service & Parts Departments as Profit Centers

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