How to Succeed in Marine Retailing
Now available on CD—Only $14.95 (Shipping Included)
Veteran Ben H. Sherwood, walks you step-by-step through merchandising fundamentals that have been used successfully by 100’s of marine retailers. After looking at the CD you’ll thrive in marine retailing by: Implementing strategies that work best for your business
Maximizing sales and profits in service, parts and accessories

Valuable information found includes:

•  Sales Techniques
•  Handling Difficult Customers
•  Improving Your Store’s Interior & Exterior
•  Merchandising & Signage
•  Pricing, Advertising & Sales Promotion
•  Selling Accessories
•  Service & Parts Departments as Profit Centers